Stephanie McGowan on LinkedIn: From the Polestar 4 to MLB on Hulu and More! | Tech News - Rodeo Realty (2024)

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I will say that as one whose adult kids have “both cut the cable” and for whom sports is the only reason I still have it (NFL ticket), this is a game changer. Networks have been struggling over the past few years to understand how we consume entertainment. As new streaming services experiment with bundling offers and one-off programs to test appetite (NFL playoff games on Peaco*ck), legacy cable doubles down on special offers to bundle home electronic needs. With a move like this, streaming services may put the final nail in those cable box coffins just as cell phones created land line obsolescence.As boards consider strategic shifts are we thinking only incrementally? Do we believe existing infrastructure will prevail, or are we too committed to historical capital allocation patterns to see disruptive technologies that threaten our business model? Perhaps most importantly, do we have the right voices in the boardroom to challenge paradigms?Toby Eduardo Redshaw Richard Entrup Nora M. Denzel Joanna McDaniel Burkey Jonathan Johnson Cheemin Bo-Linn David DeWolf Allan Platt Scott Laliberte Scott Davis Sonita Lontoh Bala Ganesh Liane Pelletier Bill Lauritzen #leadership #technology #boardgovernance #ai #strategy #disruption #entertainment

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From Amazonto Apple TV, the streamers and tech giants in Live Sports have broader business goals than their linear counterparts. Yes, they want to sell advertising to brands and subscriptions to consumers but throw in ecommerce, entertainment, web services – and you’ve got a whole new world. As @Wavemaker’s Head of Entertainment Strategy, I caught up with and Dan Conti, our Global Head of Sports Partnerships, to debate the implications.Enjoyed this video?Watch us lay out the new opportunities for advertisers inLive sports streaming: New plays for advertisershttps://lnkd.in/dXh984t5#entertainment #streamingtv #sportsmarketing

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The fans of tomorrow are built different. 🦾Different game-day expectations. Different media habits. Different viewing patterns.This week’s blog is packed with insights to help you start preparing for those differences TODAY, including:✅ A glimpse into the future of stadium tech at CES 2024✅ The growing prevalence — and importance — of customizable sports broadcasts✅ And Netflix’s first foray into live sports (sort of?)Read those stories and more right this way >>> https://lnkd.in/gP8nwvPx

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Crunchy 2024 predictions ahead! Evan Shapīro shares his insights on "Big Tech's" dominance over media, potential M&A speculation, and more. Some interesting predictions include Apple buying Paramount, Meta acquiring Spotify, Disney purchasing Roblox, and Sony acquiring EA. Check out the full article for more potential events in the year ahead. Stay ahead of the game and give it a read! #2024predictions #BigTech #M&A #media #predictions

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The analysis and comments continue to pour in for Super Bowl LVIII. From Variety: "123.4 million viewers — the highest number of people watching the same broadcast in the history of television. [11.4M] across Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties including NFL+. Per Paramount Global, Paramount+ saw record-breaking viewership that made Sunday the most-streamed Super Bowl ever". But reports from the Daily Mail and Business Insider clearly show a significant number of online viewers had a less than ideal experience. So what is the answer? We saw this coming a decade ago. That's why we invented and are building SPAN-AI and the federated Universal CDN https://lnkd.in/g_8YPCBk We had suggested solutions to this on our website long before any of this happened. If you are one of the people affected, or would like not to be in future, we'd love to have a chat.https://lnkd.in/eb2XJChT

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Thoughts from a competitive strategy perspective, in no particular order:- I wonder if streamers will start to try and split out services by content type (e.g. sports, movies, TV), although I'm not convinced this would work with any other content type (nor am I convinced it will work with sports).- I wonder how much of this is a play against tech companies and their coffers. These are some of the biggest potential bidders for sports joining up. Seems like they don't believe they can go it online in negotiating sports rights........or it seems like Disney+ and WBD realize that there are two tiers of competition; the lower tier of competition amongst themselves, and the higher tier of competition against Netflix and Amazon.https://lnkd.in/gj5pkUam

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📲 New Report: Where Do Gen Zers Spend Their Time Online?Gen Zers live their lives extremely online—streaming video, gaming, and staying social. But even these digital tastemakers log off once in a while. Our new report looks at where Gen Z connects and how marketers can tap into their time.👉 Access the report, here: https://lnkd.in/eyuTAUWD#genz #online #technology #media #digitaltransformation #marketing #advertising #socialmedia

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We still have triple-digit heat here in Texas but I'm reminded in many ways that fall is approaching and summer is coming to a close. The kids went back to school this week and I'm starting to get excited about the upcoming college and pro football season. Those of us in the streaming industry are all getting ready for these impactful events and we are all thinking about how we can improve reliability in live streaming this fall. Anticipating and adeptly managing the difficulties arising from an unreliable Internet connections is an ongoing issue for streamers… especially those in sports! End-to-end content delivery over the Internet has historically been left to the somewhat uncoordinated actions of multiple actors. From the broadcaster through content distribution networks, across peering and exchange sites and finally down the last mile across ISP networks to viewers’ homes.If you have a moment, you can see what my colleague,Shira Dudel Kadmon,has to say about how solutions such as open caching are helping to solve an industry-wide issue:https://bit.ly/3QzUTHU

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Did you watch the National Football League (NFL) season kickoff this week? Did you see dozens of ads for NFL+, YoutubeTV's Sunday Ticket, Paramount+, Peaco*ck, DraftKings Inc., Sling TV, BetMGM, FanDuel? I know you did. And the reason why is that the sports streaming market is in a full blown customer acquisition sprint. These platforms know that consumers join new #OTT platforms in September. The NFL drives a lot of new subscribers as fans try to figure out which platforms are best for watching their the most games and their favorite teams and players.We're going to cover our analysis of this market and fan behavior (switching, retention, etc.) on Wednesday. If you want to learn more about how live sports and sports betting impacts the #streamingwars, register here:https://lnkd.in/eYjh3QnNSports Innovation Lab

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